Industry
Before academia, for over twenty years, Mark worked in senior management in marketing and research in food and retailing. For eleven years, Mark was corporate Director of Marketing & Research at Publix Supermarkets. Mark also worked in brand management and market research for Melitta Coffee, CIBC Bank, and PriceWaterhouseCoopers.
He has been responsible for hundreds of research projects and surveyed over one million customers. He has led the development and promotion of several hundred different products working extensively with brand strategy, package design, pricing, advertising, promotion, merchandising, and store design. Mark has worked closely with senior management, sales, store operations, category management, manufacturing, and ad agencies.
He actively consults to industry and leads and participates in numerous studies, projects, meetings, boards, and events. Areas of interest for research, teaching, and consulting focus on food products marketing and retailing. Specific topics include consumer and market research; brand and marketing strategy; consumer behavior; retailing, merchandising, and private label; and innovation and product development.
Sample clients include international organizations that span brand, government, and NGO sectors of the food industry.
