The Institute
The IFPM was created by Mark Lang to perform food marketing research and consulting for industry and academia, collaborate with managers and scholars, and to advise and educate teams and organizations internationally.
Mark Lang is a former marketing executive who is a food marketing expert, marketing professor, published scholar, and advisor to the food industry. Mark Lang has a PhD in Marketing from Temple University, Philadelphia, an MBA from the Schulich School of Business at York University, Toronto, and an BA in Economics from York University.
Mark works with an extended team of research and marketing experts and agencies to provide value to food marketing teams and organizations through marketing research, education, and consulting.
Mark Lang, PHD
Mark is a food marketing expert who is a member of the Marketing faculty of the Sykes College of Business at the University of Tampa in Tampa, FL. For ten years prior, he played a leadership role in Saint Joseph’s University's Food Marketing Department spearheading recruiting, curriculum development, inter university partnerships. In 2018 he was awarded tenure and promotion and was appointed department chair.
Mark is a published author, President of the Institute of Food Products Marketing, and former Editor-in-Chief of the Journal of International Food and Agribusiness Marketing. Mark also hosts the International Food Marketing Research Symposium in a different international city each year.
Mark Lang
Tampa University, Associate Professor of Marketing
Contact:
markflang@gmail.com
Before academia, for over twenty years, Mark worked in senior management in marketing and research in the food and retailing industry. For eleven years, Mark was corporate Director of Marketing & Research at Publix Supermarkets. Mark also worked in brand management and market research for Melitta Coffee, CIBC Bank, and PriceWaterhouseCoopers.
He has been responsible for hundreds of research projects and surveyed over one million customers. He has led the development and promotion of several hundred different products working extensively with brand strategy, package design, pricing, advertising, promotion, merchandising, and store design. Mark has worked closely with senior management, sales, store operations, category management, manufacturing, and ad agencies.
He actively consults to industry and leads and participates in numerous studies, projects, meetings, boards, and events. Areas of interest for research, teaching, and consulting focus on food products marketing and retailing. Specific topics include: consumer and market research; brand and marketing strategy; consumer behavior; retailing, merchandising, and private label; and innovation and product development.
Learn more about Mark below.