Scholarship

Peer Reviewed Presentations at scholarly meetings

  • Lang, Mark, James Kelley, and Kelly Moore (2015), “The Extent and Nature of External Information Search at the Point of Sale: The Explanatory Capacity of Eye-Tracking Techniques,” American Marketing Association /American Collegiate Retailing Association Second Triennial Conference, Miami, FL. 

    • Best Overall Paper nomination

  • Wang, Trista and Mark Lang (2015), “Potential Effects of Special Purpose Displays on Shopping Behavior,” International Conference on Economics and Marketing, Singapore, SG. 

  • Calvo Porral, Cristina and Mark Lang (2014), “Private Label Brands: Measuring The Role of Image, Loyalty, and Manufacturer Identification,” XXVI Congresso de Marketing AEMARK, Madrid, Spain.

  • Lang, Mark, Neeraj Bharadwaj, and C.A. Di Benedetto (2014), “Can the Emerging Prediction Market Methodology Aid in Improving Demand Forecasting of New Products?” American Marketing Association, Winter Educators Conference, Orlando, FL. 

    • Best of Track Award and Overall Best Paper nomination

  • Lang, Mark, Primidya Soesilo, and Richard Lancioni (2011), “Small Format Supermarkets,” 18th Recent Advances in Retailing and Services Sciences Conference, San Diego, CA.

  • Lang, Mark, John Stanton, Richard Lancioni, and Kenneth Herbst (2010), "The Role of Hedonistic and Emotional Response in Food Shopping," 17th Recent Advances in Retailing and Services Sciences Conference, Istanbul, Turkey. 

Intramural presentations of a scholarly nature

  • Lang, Mark (2019), “How and Why Restaurant Patrons Value Locally Sourced Foods and Ingredients,” The University of Tampa, Sykes College of Business Annual Research Day.

  • Lang, Mark (2012), “Improving Marketing Forecasting Through Collective Market Intelligence,” Fox School of Business Completed Dissertation Competition, Temple University, Philadelphia. 

    • Winner Best Dissertation

  • Lang, Mark (2010), "Brand Exclusivity Arrangements Between Retailers and Suppliers: Consumer Consequences," Marketing Research Symposium, Temple University.

  • Lang, Mark (2010), "Empirical Test of Shopping Experience in Lower Involvement Retailing," Marketing Research Symposium, Temple University.

Other presentations at scholarly meetings

  • Lang, Mark (2014), “Can the Emerging Prediction Market Methodology Aid in Improving Demand Forecasting of New Products?” Universidade da Coruna, La Coruna, Spain.

Attendance at scholarly meetings

  • Producer/Chair, International Food Marketing Research Symposium, School of Business, University of the Sunshine Coast, Sippy Downs, Australia, June 2019.

  • Producer/Chair, International Food Marketing Research Symposium, Department of Marketing, Bournemouth University, Bournemouth, UK, June 2018.

  • Producer/Chair, International Food Marketing Research Symposium, Department of Agricultural Marketing, University of Zagreb, Dubrovnik, Croatia, June 2017.

  • Producer/Chair, International Food Marketing Research Symposium, University of Bologna, Bologna, Italy, June 2016.

  • Producer/Chair, International Food Marketing Research Symposium, Mediterranean Agronomic Institute of Chania, Crete, Greece, June 2015.

  • Producer/Chair, International Food Marketing Research Symposium, School of Business & Social Sciences, Aurhus University, Aarhus, Denmark, June 2014.

  • Producer/Chair, International Food Marketing Research Symposium, School of Econ & Social Sciences, Szent Istvan University, Budapest, Hungary, June 2013.

  • Producer/Chair, International Food Marketing Research Symposium, Haub School of Business, Saint Joseph's University, Philadelphia PA, June 2012.

  • Temple University’s Delegate to the AMA Sheth Doctoral Consortium, Oklahoma State University, 2011

Peer-reviewed grants

  • Bharadwaj, Neeraj and Mark Lang (2010), Temple University Center for International Business Research (CIBER) Award, $13,000.

Invited presentations at professional or trade association meetings

  • “Consumer Insights: New Research Explaining Consumer Behavior Behind Food Trends,” Retail Dietitians Business Alliance (RDBA), and International Virtual Conference September, 2020.

  • "Sustainable Vegetable Supply: From Farm to Table," Feeney, M. J. (Author & Presenter), Lang, M. (Co-Author), Annual Meeting Scientific Program Advisory Panel, Institute of Food Technologists, Online. July, 2020.

  • “Consumer Insights: New Research Explaining Consumer Behavior Behind Food Trends,” Retail Dietitians Business Alliance (RDBA), International marketing educational webinar June, 2020. 

  •  “Marketing The Blend,” 24th North American Mushroom Conference, Quebec City, Canada, June, 2017.

  • "Global Food Trends: Managing the Food Business," Conferencia Internacional, Centrum Graduate School of Business, Lima, Peru, March, 2015. 

  • “Private Label New Product Development,” Private Label Manufacturers Association-Educational Conference, Chicago, IL, 2008-2015.

  • "Responding to the Consumer Marketplace: Navigating Consumer Trends," 23rd North American Mushroom Conference, San Juan, Puerto Rico, January, 2015.

  • “The Shifting American Marketplace," European Union Regional Economic Development Congress hosted by Cluster Alimentario de Galicia, La Coruna, Spain, June, 2014.

  • “Innovations in Measuring the Impact of In-Store Marketing & Merchandising,” Shopper Insights in Action Conference, Chicago IL, July, 2013.

  • “Innovations in Private Label Promotion,” Food Marketing Institute: 2010 Educational Conference, Las Vegas NV, May, 2010.

Grants & scholarships awarded

  • Aquaculture Stewardship Council and the World Wildlife Fund research grant, $15,000 

  • Caspers Company-McDonald’s Restaurants research grant, $1,000, 2019

  • Mushroom Council research grant, $5,000, 2019

  • Professional Development Fellow, Pedro Arrupe Center Fellows Program, Haub School of Business, Saint Joseph's University, $2,500, 2016-2017

  • Morris Grant for Scholarly Research, Saint Joseph’s University, $1,200, 2013

  • USDA Higher Education Challenge Grant $6,000, 2012

  • Haub School of Business Summer Research grant, $8,000, 2012

  • Food Marketing Educational Foundation Scholarship, $50,000 funding Ph.D. studies, 2008-2012

  • C.G. McNutt Chair grant, $3,000, funding dissertation study, 2011

  • Campbell’s Soup Company grant, $35,000, funding dissertation study, 2011

  • Lumenogic grant, $40,000, in kind service provided in support of dissertation study, 2010