Published Works

Peer REviewed Published Works

  • Lang, Mark and Cesar Rodrigues (2021), "A Comparison of Organic-certified versus Non-certified Natural Foods: Perceptions and Motives and their Iinfluence on Purchase Behaviors,” Appetite.

  • Lang, Mark Paula Fernandez, and Gary Beemer (2021), “Impact of an Innovative Video Demonstration on

    Perceptions and Attitudes Toward McDonald’s Product Quality,” Journal of Food Products Marketing.

  • Brunsø, K., Birch, D., Memery, J., Temesi, Á., Lakner, Z., Lang, M., & Grunert, K. G. (2021), "Core Dimensions of Food-Related Lifestyle: A New Instrument for Measuring Food Involvement, Innovativeness and Responsibility," Food Quality and Preference.

  • Lang, M. and Rodrigues, A. C. (2021), "How the Structure of Benefits for Sustainably Raised Seafood May Differ in the USA: Implications for Wider Market Adoption," Journal of International Food & Agribusiness Marketing.

  • Lang, M. (2020), “Consumer acceptance of blending plant-based ingredients into traditional meat-based foods: Evidence from the meat-mushroom blend,” Food Quality and Preference.

  • Lang, M. and Lemmerer, A. (2019), “How and Why Restaurant Patrons Value Locally Sourced Foods and Ingredients,” International Journal of Hospitality Management.

  • Lang, M., Bharadwaj, B., and Di Benedetto, C.A. (2016), “How Crowdsourcing Improves Prediction of Market-Oriented Outcomes,” Journal of Business Research.

  • Lang, M., Kelley, J., and Moore, K. (2016), “Simulated Attention Tracking Methodologies: An Examination of Measurement Efficacy,” Journal of Food Products Marketing.

  • Wang, T., and Lang, M. (2015), “The Effects of Special Displays on Shopping Behavior,” Journal of Retailing and Consumer Services.

  • Calvo Porral, C., and Lang, M. (2015), "Private Labels: The Role of Manufacturer Identification, Loyalty and Image on Purchase Intention,” British Food Journal.

    Highly Commended Paper, Emerald Literati Network Awards for Excellence (2016)

  • Lang, M., Stanton, J., and Qu, Y. (2014), “Consumers’ Evolving Definition and Expectations for Local Foods,” British Food Journal.

  • Lang, M., and Hunt, J. (2014), "Consumer Response to Retailer-Supplier Brand Exclusivity Arrangements,” Journal of Food Products Marketing.

  • Lang, M., and Hooker, N. (2013), “An Empirical Test of Experiential Shopping in Food Retailing,” British Food Journal.

  • Lang, M., Soesilo, P., and Lancioni, R. (2012), “Do Small Format Supermarkets Improve the Shopping Experience? Field Study Assessment of Two Alternative U.S. Strategies,” International Journal of Applied Behavioral Economics.

Books

  • Lang, Mark and John Stanton Eds. (2016), The Meaning of Local Foods: A Food Marketing Management Perspective, The Institute of Food Product Marketing, Philadelphia PA.

  • Stanton, John and Mark Lang (2008), Precision Target Marketing, Atlantic City, NJ: Raphel Publishing. 

Other Publications

  • Lang, Mark, (2015), “Introduction by the Guest Editor”, Special Issue on Food Marketing, Journal of International Consumer Marketing, Vol. 27, Iss. 4, June.

  • Lang, Mark (2014), "Defining Local Foods Will Impact Success," Progressive Grocer: Expert Column, February.

  • Lang, Mark (2011), “Do Smaller Format Supermarkets Provide an Improved Shopping Experience?” Grocery Headquarters Magazine, June.

  • Lang, Mark (2010), “Planning from the Top Down: Strategy is Too Important to Leave to Strategists: Leaders Must Take the Reins,” Grocery Headquarters Magazine, January.